We recently did a shoot with one of our favourite ladies and a true inspiration to all females out there, Florence Given. We went back to the swinging 60s for one night only for a Twiggy inspired, psychedelic shoot with photographer Jamie Noise shot on film. We have followed Florence for a while now and her amazing artwork so we wanted to do a little Q&A for you guys so you can find out a little bit more about her!
You have thousands of fans who you inspire with your art and content on social media every day. Was there someone or something that inspired you to become such a champion of equality and female empowerment?
Being a feminist to me is part of survival. It’s how I heal from my wounds experienced through sexism, I have experienced and witnessed way too much shit to stay quiet, and if I have the creative tools to be able to spread my message to women that there are many ways we can exist in a world that tells us we need to be one particular thing, then I will.
What does feminism mean to you?
My version of feminism is advocating in all aspects of my life, wherever possible, to question and challenge the shitty established order we know today as the racist patriarchy. It’s listening to others, encouraging empathy…it’s a journey.
Your art is so amazing and different, how did you find your style?
Through my own personal style! The way I dress has always been heavily inspired by the seventies, I have a lot of style icons from the seventies including Brigitte Bardot, Cher, Mick Jagger and Stevie Nicks. My music taste also inspires my artwork. It’s an embodiment of my entire personality and everything I’m passionate about.
What advice would you give to young female artists?
Don’t follow or try to do what everyone else is doing. It’s boring.
The 70s is a very special decade for us, are there any icons from the 70s that you particularly admire?
Stevie Nicks, Mick and Bianca Jagger, Cher, Lou Reed, Grace Jones…loads
How important is fashion to you and how would you describe your style?
Very, it’s a part of my own personal creative expression, and a form of communication without even having to open my mouth. I’d describe my style as multi-faceted, bold, dramatic, chaotic and bright.
We know music plays a big part in your life after listening to your ‘Floss Bops’ on Spotify, how would you describe your taste in music?
My taste in music defines so much of who I am and informs all of my artwork and writing. The music I like all comes down to whether it makes me feel something, and a lot of the music I have a connection to came out of the 70’s/80’s. I also love blues music, so John Lee Hooker, Howlin Wolf and Muddy Waters…I love music that’s emotive and feels like it’s pulling at my soul.
What music did you listen to growing up?
My mum loved The White Stripes and had their albums in her car, which I think was a massive introduction to rock/blues music to me. The rest I kind of found on my own through Youtube recommendations and being part of a scene in Plymouth where people regularly went to local gigs, and picking up recommendations from those people too.
What’s your favourite piece in your wardrobe and why?
All of my faux fur coats! I love being as dramatic and glamorous with my looks as possible and they make me feel so powerful. Also my leopard print platofrms. I wear them with literally everything.
We love your prints, t-shirts & totes, what can we expect next from you?
I’m writing my first book!
We recently had the pleasure of shooting with Dominique Malinowska @berrymalinowska who is the owner of Disco Magazine. She’s also a Stylist, Art Director and an all round Girl Boss! We just had to catch up with her for a quick Q&A just for you guys as she’s one inspirational lady!
When do you start Disco magazine?
I started The Disco Mag last year as my final major project at university. My original idea failed and I had an hour to come up with something new, so I decided to work on a more personal project which I would enjoy rather than something which would look good for the examiners. I submitted it in May and then redesigned during the summer to officially launch by the end of it.
Who works on the magazine and how long does each magazine take from start to finish?
The Disco originated as a mostly a one woman show. After releasing the first issue two of my closest friends got involved, Kamila who does all the text editing and Wojciech who is my right hand in terms of all the shoots and creative decisions. They are an excellent addition to the team. Time wise, it would be possible to finish it within two months but considering that we all have other jobs, we give ourselves five to six months per issue. In the end we always have delays due to people suddenly not answering emails but for us it’s just a part of the learning process.
What made you decide to do print rather than digital?
Personally I’m quite anti all that fancy technology. I love traditional media and the tactility of print and paper. What I loved about magazines was the fact that they are an experience, and being able to hold it, is a major part of experiencing the content inside. For me the whole process of printing is another exciting part, you never know how the images will print, whether the colours will look like you want them to look. I always get a bit of an adrenaline kick when we receive the magazines from the printers.
What’s been your favourite feature / shoot you have worked on for the magazine so far?
It’s hard to have a favourite because everything we shot was 100% my creative vision. In issue #1 we shot my friend May in a rented airbnb. She has this rare rock n roll personality that transferred so well into the photos. I usually hate shooting on locations because of the logistics but this was an amazing experience. From issue #2 it was definitely the interview with Mia Williams the owner of MadSeventies. She’s just an amazing personality, the interview went so smoothly and there’s nothing better than featuring inspiring people.
What advice would you give to others wanting to start there own independent magazine?
Just do it! I always wanted to start a magazine but my experience in London and in the industry made me think that it’s just impossible. My lecturers thought this magazine would fail but I did it anyways and here we are at issue #2. In the end I always have an open approach and if something doesn’t work out, at least you would have learned a valuable lesson for the future. I think the key to success is to be fully involved in the magazine, I see so many people starting new titles and then never releasing the second issue or not being active in between issues. A lot of people expect to sell 1000 copies of their first issue but it rarely happens and you shouldn’t get discouraged by this.
Secondly, find a team of people who share the same interest and are willing to put their heart out into this magazine. It can get extremely lonely if you try to do something this big by yourself. At the same time something I’m really bad at, but networking!!! It’s extremely hard to get your magazine out there if no one knows who you are or never heard about the magazine. Go to panels, talks, zine fairs, launch events and just have a chat with everyone.
We know your a huge vintage fan and you have the most beautiful style, when and how did you first get into buying vintage?
I’m from the Tumblr generation so my main vintage inspirations came from there. I was always into the idea of vintage but being from Poland I don’t think we had a single proper vintage store in the country, at the same time “second-hand” clothing had a rather negative opinion back then. I think I was about 13 when I discovered vintage shops in Paris when visiting my aunt and my whole experience started with 3 pairs of vintage Levi’s shorts in black, navy and blue. After Paris I discovered Brick Lane, charity shops, Depop and eBay.
What era would you say most influences you and why?
Definitely the late 60’s / early 70’s . Probably because of the music scene of the time. Music was always my thing and reading biographies of musicians (or their groupies) got me really obsessed with the whole vibe and style. I am a huge daydreamer so the idea of living in this carefree community of likeminded creatives was something that always resonated with me.
Who’s your muse past or present?
Barbara Hulanicki, founder of Biba. As much as I love the stories of groupies and their style, Barbara was the ultimate girlboss. Also as a Polish woman myself it’s incredibly important to have another Polish woman that I can relate to from the whole 60’s/70’s crowd. She’s an absolute icon and made history by something she created rather than by dating another rock’n’roll star. It would be an absolute dream to meet her one day, I’m sure we would click straight away.
What’s your favourite piece / pieces in your wardrobe?
I got this funky blue suede jacket with a cowboy fringe last year for £5 on ebay and have been obsessed with it ever since. It just has such an unusual colour of blue and makes all outfits look instantly cool. Because I’m not the tallest gal I also really cherish my Free People flares, might be because that’s the only pair that fits me but they really have an amazing retro bell bottom and I could honestly sleep in them, that’s how comfortable they are.
What’s next in the pipeline for you and for the magazine?
We just released issue #2 so we’re having a bit of a break to gather new inspirations and ideas, so that we can start working on the next issue around January. At the moment, we are developing the digital side of it as we realised that we also want to be a destination for promoting all creatives who have a retro/vintage style. It’s so hard to get your work out there these days, so we just want to offer a space where we can publish everyones editorials or other creative projects. Personally, this year is all about The Disco Mag for me, finishing my masters degree and figuring out what’s next for me. The whole industry can be very stressful and confusing so I’m just taking it slow for a change and we’ll see what happens.
Grab your copy of the magazine HERE
Photography: Morgane Maurice @morganetheunicorn_photography
Model: Dominique Malinowska @berrymalinowska
Location: Battersea Flower Station, London @batterseaflowerstation
Styling: Naomi Hession @naomihession
Festival season is well underway and we really are spoilt for choice every year! Looking for something new to head to this summer or in the future? Well here’s your answer! We caught up with one of our old friends Leigh Travers @leightravers – who’s a vintage, travel & vegan food blogger. She’s also a festival and music enthusiast, so she’s give us her low down on her top 5 favourite European festivals and why! Enjoy Guys!
Wednesday 26th June – Sunday 30th June
I couldn’t start with anything but my favourite festival in the world, the world-famous Glastonbury Festival. Glastonbury, or Glasto as it’s fondly referred to by regulars, is a household name across the globe, whether you’re a festival-goer or not. Every festival fanatic should have this five-day music and performing arts festival at the top of their bucket list, because there’s no where in the world quite like it. Dating back to its first edition in 1970, the festival still holds its original bohemian, free-spirited ethos transporting its citizens from the everyday mundane to a tight-knit community.
From the iconic Pyramid stage, that has seen sets recently from the likes of Arctic Monkeys, Rolling Stones, Beyonce and more, to the depths of Shangri-La, a completely immersive, dystopian wonderland, to the sacred Stone Circle where people gather in the evenings and the monstrous fire-sprawling robotic spider of Arcadia, Glastonbury really does have something for everyone of every age.
12-14 June 2020
Tucked away in the woods of Hilravenbeek is one of Europe’s best kept secret festivals, aptly named Best Kept Secret. Every June, BKS sets up in the grounds of a safari park, so if you take a stroll beyond the festival you might bump into some of the furry locals. The lineups are notoriously good and indie-focused with headline sets from The Libertines, Radiohead, The National and more in the past. The stages and festival site are set up alongside a vast open lake meaning that you can go for a swim between sets if you fancy!
4-7 June 2020
MITM is a festival unlike no other, taking place above the clouds in Bulgaria’s Rhodope Mountains – it truly is a festival unlike no other! It’s a hedonistic festival that aims to create an unforgettable experience for its festival-goers, taking them far, far from their everyday life and transporting them to an other-worldy, serene setting for a few days. Despite its hedonistic tendencies, it’s a socially and eco-conscious festival that encourages its festival-goers to be as sustainable as possible (it’s completely plastic-free) and gives back to the local community – you can even choose to stay at a local’s home during the festival.
17-22 July 2019
Electric Castle takes place within the grounds of Banffy Castle in Romania and it’s a truly unique setting for a festival. Nestled within the rolling green hills of Transylvania, this festival invites a glut of international talent every year making it one of the biggest festivals in Romania. Whilst I’ve only been once, I absolutely fell in love with it; the setting, the production, the setting and the welcoming people. Work your way through the trees to discover a man-made beach or head into the castle for an all-night rave.
7-13 August 2019
Sziget – the Hungarian word for island – is a festival that sits on Óbuda Island, surrounded by the Danube river in Budapest. Reckon you could hack a seven-day festival? Because that’s exactly what Sziget is. For a week, the island is taken over by 400,000 “Szitizens” to indulge in non-stop music from a pool of artists from across the globe spanning across different musical genres.
Sziget proudly prizes itself on its community and its ethos of celebrating diversity, inviting people from different backgrounds and festival-goers from all over the world to join them in their celebrations.
We caught up with one of our good friends and super talented artist Tori Ratcliffe. Tori has always been an inspiration to us from her breathtaking art which she creates to raise money for wildlife conservation charities of which she has raised £13,500 so far to her rescuing a dog from across the world to give him a loving home with her (check out her Instagram to see how cute Spud is). Tori is always doing good for the planet and inspiring us. This year she’s only buying secondhand / vintage clothes all year to do her bit to help reduce so many clothes going to the landfill each year. We caught up with her to hear more about this and what actions she’s taking in her life to live more sustainably (I think we can all take note!
Why have you chosen to only buy second hand this year?
My shopping habits changed when I became more informed about the reality of ‘fast fashion’. Modern clothes are made with cheap materials and cheap labour, designed to only be worn a couple of times before they are thrown away. As a result of this, we are sending around 11,000,000,000 pieces of used yet still wearable clothing to landfill every year in Briton alone! That blows my mind. I just keep thinking of it all just sitting there, not going anywhere because the fabric doesn’t biodegrade (a lot of cheap fabrics involve types of plastic). It’s such a waste, in this day and age we really can’t afford to be living like that. Reusing, borrowing or buying second-hand/vintage are easy solutions!
Was there one thing that made you change your view and take action?
Earth ‘over-shoot’ day falls earlier each year. This is the day when we have used the maximum amount of our planets resources that it is able to regenerate in a year. Each year, it falls earlier and earlier. last year we reached it in August, which means for the last 4 months of 2018 we were eating into 2019’s quote. Eventually we just aren’t going to have the resources to meet our planet’s needs, and then life is going to start getting really uncomfortable. Reusing what we already have is paramount to resolving this, and shopping second hand is a huge step solution given that the textile industry is the 4th biggest polluter on our planet.
How are you being sustainable in the rest of your life?
I am constantly on a journey to become more sustainable in the way I live my life, it’s been a long journey starting from when I first learned about climate change aged 12 up until where I am today. You don’t have to flip your life round in one go, you just start small and adapt bit by bit. I slowly started giving up single use plastics, I have a compost bin for food scraps, I buy most of my furniture second hand and even my curtain fabric is all linen because it’s natural and built to last. I also do a lot of fundraising through my work for various wildlife conservation charities. Protecting our planets forests and other wild spaces is of upmost importance when it comes to securing the future of our planet, we can’t just keep taking things out from the planet, we have to start putting things back.
Where do you shop for your second hand clothes?
Not long ago I discovered the joy of the app Depop which has honestly made buying second hand clothes a piece of cake because you can literally search for what you want! There’s so many nice things on there. However, I have noticed that many items are listed as “never worn” or “only worn once” and that does again demonstrate the fast-fashion trend where people are buying without thinking. It’s a very wasteful mindset. That’s why I love vintage shops like the Hippie Shake, because it’s about the longevity of clothing, the antidote to this ‘throw away’ culture.
What small changes do you think people can action which will make a big difference?
Just start with one thing – buy a resuable coffee mug, try Meatless Mondays, buy a few pieces of clothing second hand. Make changes step by step, it can’t happen overnight but it does need to happen. Educating yourself is key, reading up on the reality of climate change or the negative impact of the textile industry – it’s all good motivation to help you make changes and allows you the opportunity to educate others. Starting the conversation with friends and family and being vocal on your social media is just as important. We have to make talking about this stuff the norm – at the moment most people just don’t want to think about it.
What upsets you most about the current world we live in?
I think it’s the attitude that a lot of people have when it comes to issues like climate change. I think so many of us feel disempowered, we are informed about what’s happening but we just don’t feel like there’s anything we can do, and the reality of it is too much for us to want to even want to think about it. We need people to feel inspired and motivated – with this comes change!
Do you think there’s a positive movement and change happening as people become more aware of today’s issues?
I genuinely think there is, certainly with the younger generation who seem to be a lot more eco-aware. I think the older generation can’t be bothered with a lot of it, they certainly seem to be a lot more narrow-minded about issues like climate change – their response to the current Youth Strike movement started by Greta Thunberg demonstrates this.
Is there anyone / anywhere you look to for advice for how to live a more sustainable life?
I follow some really good instagram accounts, and since I find myself on there everyday it’s a great daily dose of motivation! My favourite is Venetia Falconer because her whole vibe is so energetic and positive and that’s so important because positivity is what engages us and allows us to feel inspired to make change. She really motivates me to be more sustainable in the way I live, she doesn’t define herself with any labels (like “zero-waste” for example) she just promotes ‘conscious consumption’ which I think is such an achievable mindset for anybody to follow. In addition, I’m in a whatsapp group with some friends and some of my instagram followers who wanted to join me for Plastic Free Week which we did by ourselves in January. The groups has stayed active and we now use it to discuss environmental news and to share eco tips which is great it’s like a little support group filled with like minded individuals!
If you could solve one issue in the world what would it be?
I would absolutely halt the destruction of our natural wild spaces. Habitat loss is one of the main reasons we are experiencing a mass extinction of our wildlife. By damaging and destroying our ecosystems we are only hurting ourselves – for example we are destroying coastal mangrove forests in countries like Indonesia because we want to build beach huts and shrimp farms, ignoring the fact that Mangroves store 3 to 5 times more carbon than rainforest, support a huge amount of wildlife and can even reduce the impact of tsunamis by absorbing some of the waves energy. Thank goodness for wildlife conservation charities who are working their socks off to protect areas like this, we just have to wait for the rest of the world to catch up!
My name is Emily Kratzer and I run the Instagram @honkytonkwomann. I’ve followed @thehippieshake for a while now and am constantly inspired by her posts! We bond over vintage styles and fashions, music tastes and retro beauty. We decided to collaborate on a blog post about 70’s beauty in particular.
The 1970’s have made a resurgence recently and I’m all about it. From the glamorous looks of Farrah Fawcett and Diana Ross to the carefree, love-all vibes we get from Stevie Knicks and Cher, the 70’s have it all. Hair was either big and curly or sleek and straight.
My personal basic rules of thumb for a solid 70’s beauty look is shimmery colored eyeshadow (the brighter the better) and mascara on the top and bottom lashes. Always natural brows, freckles and some sort of pink/nude lip. I chose to wear my hair sleek and straight for this look. I made a quick easy 70’s makeup tutorial for you to follow along with! Feel free to use any color eyeshadow you want, as well as any replacement of the products I’m using.
If you’d like to re-create my look here’s the list of products I used for this video:
Urban Decay- Eyeshadow Primer Potion
Morphe Eyeshadow palette 35B
Kat Von D – Shade and Light Eyeshadow palette
Nyx HD Blush in Electro
L’Oréal Color Riche Lipstick in Matte-caroon
Maybelline Total Temptation Mascara in Black
Thanks for reading/watching!
Our latest shoot was our Iconic LA shoot which we had so much fun working on! We did some shots inside Mels Diner on Hollywood and got chatting to Chasen Weiss who is actually the founders grandson! We decided to do a little Q&A with him as we were fascinated by Mels and wanted to find out more…
What’s the story behind Mel’s Diner?
Mels Drive In is a family business, opened in 1947 by Mel Weiss and his partner Harold Dobbs. Mels was one of the first drive in concept restaurants in California, the agreeable climate and car culture made it a great fit. Mels continued to thrive well into the 1960s, when the chain was sold and the last remaining Mels was slated for demolition.
Fortunately, the original San Francisco Mel’s on Geary St was chosen as the location for the classic 1973 film “American Graffiti.” The popularity of the film and the nostalgia inspired Mels son Steven Weiss to open a new generation of Mels Drive In, first in San Francisco and then later in Southern California. Today we have 7 locations with an 8th location in Santa Monica opening this summer.
Do you often see celebrities in the diners?
We see tons of celebrities, particularly at the Sunset Blvd and Hollywood Blvd locations. Our Sunset Blvd location is open 24 hours and late night is prime for spotting celebrities, particularly young Hollywood faces and lots of folks from the music industry.
Do you think Instagram has made the diners more popular in the last few
Social media has definitely increased visibility for restaurants in general, but diners are special in that they evoke feelings of nostalgia and comfort for people of all ages. Instagram has given us the opportunity to showcase not only our food, but its also given customers and fans a chance to take and share photos in a unique, retro atmosphere.
Has the menu changed a lot since when it first opened?
Our classic, American favorites that were on the menu when we first opened are still going strong. You can still get the same chicken noodle soup here today that your grandparents enjoyed in 1947, and of course our burgers continue to ne the best in the business. We’ve updated the menu to reflect the tastes and needs of our customers over the years, with lots of veggie and vegan friendly options and a Healthy Kids Menu, but we’re big fans of the classics and that will never change.
What would you recommend to order if you haven’t been to Mels before?
Can’t beat our burgers and shakes! A customer favorite is our Sunset Burger, served on grilled sourdough with cheddar cheese, bacon and avocado. Oreo is our most popular shake flavor, but for a special treat we recommend the Banana Split!
Read more about Mels Diner HERE
You might of seen on our stories in America one of our shoots was shot at the most insane 70s pad in Joshua Tree called Moonlight Mesa Hacienda. No doubt one of the most perfect spots we have ever seen with genuine 70s everything. It gave me all the inspiration for my future pad and is absolute decor goals. We just had to interview Sasha the owner about the place and find out more…
How long have you had the Hacienda?
I actually bought the Moonlight Mesa Hacienda house fairly recently. In January of 2016. After the success and popularity of my Time Machine house I was sort of on the look out for another place in the Joshua Tree area with some of the same qualities. So when the Hacienda popped up on the market I jumped on it, basically sight unseen, just based on a google earth image I knew it was a really great and special house and location. But the house actually turned out to be even better than I had thought when I finally saw it in person a few days after making my initial offer.
What made you decide on the 70s theme?
Two things made me go with the 70’s decor. First of all the house was built in 1970 and has that great one-story, big open room layout that really lends to this feeling. But most of all the house had this great Yellow semi-shag carpet throughout the entire place. The realtor was saying to me, “well of course you’ll need to tear all this carpet out and go with something more updated” and I was like “ahh surely you jest… I’d have almost paid more for the house if I’d known how cool this carpet was!” Its next to impossible to find any colors like this in modern carpeting, or any colors of any kind for that mater.. everything is always grey or Taupe, which I hate, so I was certainly not going to “update” this awesome carpet with that boring stuff. So… I decided to make everything that I put into the house in terms of all the decor, match the style and vibe of that yellow 70’s carpet! That was my inspiration and jumping off point.
What was the hardest thing to source and where did you find it?
The #1 hardest thing to find was the authentic 1970’s wallpaper that I have used in many of the rooms in the house. I really wanted to recreate some of the motels and hotels that I can remember staying in as a kid with my parents back in the 70’s and I realized wallpaper was going to be key to really doing that. And eventually I found a great company out of Germany that makes new stuff based on original 70s patterns and its just awesome the way some of these wallpapers can completely transform your space. Im going to be super nice to you guys and reluctantly share this link with you all… which is worth its weight in 70’s Gold ! Here you go.. link – https://www.wallpaperfromthe70s.com/wallpaper-patterns/i-love-the-70s-/
Go crazy on this stuff you wont regret it!
What’s your favourite piece of decor in the Hacienda?
My favorite piece of decor in the Hacienda is hard to say.. but I really have a thing for Mexican Black Velvet Paintings of the 70’s and scoured Ebay for good ones with Desert Scenes, not your typical crying Elvis or Jesus ones, but really special Trippy Desert scenes with bright psych colors etc, so basically my entire collect of Mexican Black Velvet is my favorite pieces in terms of decor, with some of the lamps in the house running a very close second.
We love your record collection, what’s your favourite record?
Im glad you guys enjoyed all my vinyl. Honestly I keep a special stash locked away of my real vinyl gems, and its mostly all weird Exotica stuff that most people probably wouldn’t even care to listen too. But I have a lot of great Arthur Lyman records like Hawaiian Sunset, Taboo, and Bahia to name a few. And some Les Baxter ones too. And then I have a really rare Surf movie sound track double-record by Denis Dragon and alot of the other Dragon brothers are on it too. Its called A Sea for Yourself, and this record is just so good, its shocking how good it is in fact, and how little known Denis Dragon and the rest of his family are. Its bliss to listen to these records in the living room of the Hacienda in low glow of all those 70’s colored lamps.
Any updates on the horizon for the Hacienda?
There is one fairly big update not he horizon for the Moonlight Mesa Hacienda. I am going to open up the back bedroom by putting in a big 10 foot double sliding glass door in that back bedroom wall. So that bedroom will open up straight out on to the big back patio where the Fire Hot tub is etc. I think that is going to make a huge difference actually and turn that back bedroom into the best room in the house. Its also going to get some great blue-green Palm Frown pattern wallpaper throughout the entire room which I think is going to just round out the entire trip very nicely!
Any advice for our readers looking to decorate there places in a vintage retro way?
There are alot of companies now that do ok retro-inspired designs with furniture and such, but for me I dont care for retro-inspired modern stuff really, I much prefer the real deal. And so I spent alot of time on Craigslist searching and searching for many of the pieces in the house. I also study old magazines and even old “found” photographs from the period and such to see just what people really had in the 1970s house, not some bullshit Austin Powers version of the 70’s, but like real deal authentic stuff, and that is a much more subtle thing to get right, but thats just what I happen to like personally, because at the end of the day I am trying to go back to my childhood with all of this essentially. These houses really are a true Time Machine for me… Cheers, and happy Retro Decor hunting!
Stay at Moonlight Mesa Hacienda in Joshua Tree, California HERE
Follow Sasha and see his other amazing Airbnb’s on Instagram @thetimemachinesjoshuatree
See our editorial ‘Catching The Drift’’ on Cake Magazine HERE
Photography: Casie Wendel @casiewndl
Model: Marissa Vickery @donkeysalami
H&M: Breana O’Connor @breoc_beauty
Stylist: Naomi Hession @naomihession
We’re very excited our latest collection Technicolour Dreams has just launched on our site! For the shoot we styled the waistcoats with the most incredible headpieces. We came across Object and Dawn whilst searching for accessories in LA and we are so happy we found this amazing brand!
Their headpieces are so well designed and perfect for festivals. They are also interchangeable which is such a great idea as you can adapt them to your outfits. We love supporting and hearing the story behind independent businesses so we did a little Q&A with Saida from Object & Dawn which you can read below…
We love your headpieces, what’s the story behind the business?
Thank you! I was a fashion designer for many years and like many before me, got very disappointed with it after a while. I tried working in many categories and for very different brands, but always encountered the same issues- horrible working conditions for workers, no creative freedom and very unhappy people, who never left the office. So after about 10 years I decided quit to start my own business. However, I was so burned out, that I only knew what I didn’t want. Shorty after friend approached me with a business ides and my company in fashion wholesale distribution was born. I never intended to go into the business end of fashion for a long time, but it lasted almost 9 years. I learned about distribution, wholesale and many aspects of brand building during this time. So it’s not surprising that as soon as I had the confidence, I decided to start my own brand. But this time on my own terms. I was going to create great, quality product, work with real people, not factories and concentrate on individual taste, rather than producing mainstream products in thousands. Object & Dawn accessories are modular, so they can be customized to each customer’s personal preference and taste. You can build your own product! And you can do it over time, not having to spend thousands at the checkout. This is something I myself always wanted, but could never find out there. If you can’t find it- make it! Now my customers can do that too!
Where do you get your inspiration from?
I am inspired by different cultures and traditional techniques of making things, as much as I am inspired by the individual style. Humans used to make thing to last and we still do in some parts of the world. For example, embroidery used to tell a story of the people or families who made them. Jewelry was made to last for generations. My goal is to bring as much of that back as possible. We at Object & Dawn are currently building a sustainable, ethical production line. I want to employ old masters, tribes, women’s communities and work with real people! We want to continue to tell their stories and support traditional techniques and cultural heritage from all parts of the world. The ultimate goal is to blend the old and the new. This is why a lot of my current designs are very futuristic. We use laser-cut techniques and working with 3D printing for our future collections. Our products are made with traditional methods and techniques, but feels and looks modern even at events like Burning Man or the MET Gala!
Previously you had a successful career in the fashion industry what gave you the confidence to leave that and start Object & Dawn?
I think gave me the courage was the combination of my fashion design background as well as my exposure to the Burning Man culture and the concept of radical self expression. I had a taste of that self-expression part during the many Fashion Weeks I attended in the past, but it was always limited to fashion and trends. But it wasn’t until I attended my first Burning Man 5 years ago and made my first headpiece that I realized how freedom of expression can actually feel. I realized that there’s something huge there, something that people really crave in the “real world’, but don’t have. So I thought why not create a product that you can build up for something like Burning Man, but that you also can build down for a casual party. All my headpieces are gender neutral and they are not made for a specific occasion. You can wear one of our beaded headbands to a BBQ and then pull out some attachments from your purse, add them on and head straight to a club!
What advice would you give to others starting new businesses and pursuing their ideas?
Know exactly what you are building and be bold with your ideas. Also, being scared is OK, just make sure to never stop learning! I spent 2 years developing the concept for my brand, learning marketing techniques, social media, advertisement and PR worlds. It felt like such a scary world, even though I had already built a company before this one and had industry experience. But at some point you just have to close your eyes and jump! It will never be perfect and that’s OK, there’s beauty in that! It all always pays off at the end.
Who would you most like to see in your accessories?
The best past about my job today is that I have no limitations. I love seeing how people interpret my designs in their own way as much as I love seeing an occasional celebrity wear my pieces. It’s all about what you make with the tools we give you and that’s the best return!
What’s next for Object & Dawn?
Modular headpieces was probably the most fun way to start and it got us great exposure in Vogue and other incredible publications! But there will be other categories added to Object & Dawn with time, like clothes and jewelry. I never stop creating, it’s a matter of what I can extract out of my head and into a product and what I yet have to learn how to make. I don’t think I will ever stop now that I have tasted this type of creative freedom. This brand really is all I ever dreamed of.
Shop Object and Dawn HERE