My name is Emily Kratzer and I run the Instagram @honkytonkwomann. I’ve followed @thehippieshake for a while now and am constantly inspired by her posts! We bond over vintage styles and fashions, music tastes and retro beauty. We decided to collaborate on a blog post about 70’s beauty in particular.
The 1970’s have made a resurgence recently and I’m all about it. From the glamorous looks of Farrah Fawcett and Diana Ross to the carefree, love-all vibes we get from Stevie Knicks and Cher, the 70’s have it all. Hair was either big and curly or sleek and straight.
My personal basic rules of thumb for a solid 70’s beauty look is shimmery colored eyeshadow (the brighter the better) and mascara on the top and bottom lashes. Always natural brows, freckles and some sort of pink/nude lip. I chose to wear my hair sleek and straight for this look. I made a quick easy 70’s makeup tutorial for you to follow along with! Feel free to use any color eyeshadow you want, as well as any replacement of the products I’m using.
If you’d like to re-create my look here’s the list of products I used for this video:
Urban Decay- Eyeshadow Primer Potion
Morphe Eyeshadow palette 35B
Kat Von D – Shade and Light Eyeshadow palette
Nyx HD Blush in Electro
L’Oréal Color Riche Lipstick in Matte-caroon
Maybelline Total Temptation Mascara in Black
Thanks for reading/watching!
Our latest shoot was our Iconic LA shoot which we had so much fun working on! We did some shots inside Mels Diner on Hollywood and got chatting to Chasen Weiss who is actually the founders grandson! We decided to do a little Q&A with him as we were fascinated by Mels and wanted to find out more…
What’s the story behind Mel’s Diner?
Mels Drive In is a family business, opened in 1947 by Mel Weiss and his partner Harold Dobbs. Mels was one of the first drive in concept restaurants in California, the agreeable climate and car culture made it a great fit. Mels continued to thrive well into the 1960s, when the chain was sold and the last remaining Mels was slated for demolition.
Fortunately, the original San Francisco Mel’s on Geary St was chosen as the location for the classic 1973 film “American Graffiti.” The popularity of the film and the nostalgia inspired Mels son Steven Weiss to open a new generation of Mels Drive In, first in San Francisco and then later in Southern California. Today we have 7 locations with an 8th location in Santa Monica opening this summer.
Do you often see celebrities in the diners?
We see tons of celebrities, particularly at the Sunset Blvd and Hollywood Blvd locations. Our Sunset Blvd location is open 24 hours and late night is prime for spotting celebrities, particularly young Hollywood faces and lots of folks from the music industry.
Do you think Instagram has made the diners more popular in the last few
Social media has definitely increased visibility for restaurants in general, but diners are special in that they evoke feelings of nostalgia and comfort for people of all ages. Instagram has given us the opportunity to showcase not only our food, but its also given customers and fans a chance to take and share photos in a unique, retro atmosphere.
Has the menu changed a lot since when it first opened?
Our classic, American favorites that were on the menu when we first opened are still going strong. You can still get the same chicken noodle soup here today that your grandparents enjoyed in 1947, and of course our burgers continue to ne the best in the business. We’ve updated the menu to reflect the tastes and needs of our customers over the years, with lots of veggie and vegan friendly options and a Healthy Kids Menu, but we’re big fans of the classics and that will never change.
What would you recommend to order if you haven’t been to Mels before?
Can’t beat our burgers and shakes! A customer favorite is our Sunset Burger, served on grilled sourdough with cheddar cheese, bacon and avocado. Oreo is our most popular shake flavor, but for a special treat we recommend the Banana Split!
Read more about Mels Diner HERE
You might of seen on our stories in America one of our shoots was shot at the most insane 70s pad in Joshua Tree called Moonlight Mesa Hacienda. No doubt one of the most perfect spots we have ever seen with genuine 70s everything. It gave me all the inspiration for my future pad and is absolute decor goals. We just had to interview Sasha the owner about the place and find out more…
How long have you had the Hacienda?
I actually bought the Moonlight Mesa Hacienda house fairly recently. In January of 2016. After the success and popularity of my Time Machine house I was sort of on the look out for another place in the Joshua Tree area with some of the same qualities. So when the Hacienda popped up on the market I jumped on it, basically sight unseen, just based on a google earth image I knew it was a really great and special house and location. But the house actually turned out to be even better than I had thought when I finally saw it in person a few days after making my initial offer.
What made you decide on the 70s theme?
Two things made me go with the 70’s decor. First of all the house was built in 1970 and has that great one-story, big open room layout that really lends to this feeling. But most of all the house had this great Yellow semi-shag carpet throughout the entire place. The realtor was saying to me, “well of course you’ll need to tear all this carpet out and go with something more updated” and I was like “ahh surely you jest… I’d have almost paid more for the house if I’d known how cool this carpet was!” Its next to impossible to find any colors like this in modern carpeting, or any colors of any kind for that mater.. everything is always grey or Taupe, which I hate, so I was certainly not going to “update” this awesome carpet with that boring stuff. So… I decided to make everything that I put into the house in terms of all the decor, match the style and vibe of that yellow 70’s carpet! That was my inspiration and jumping off point.
What was the hardest thing to source and where did you find it?
The #1 hardest thing to find was the authentic 1970’s wallpaper that I have used in many of the rooms in the house. I really wanted to recreate some of the motels and hotels that I can remember staying in as a kid with my parents back in the 70’s and I realized wallpaper was going to be key to really doing that. And eventually I found a great company out of Germany that makes new stuff based on original 70s patterns and its just awesome the way some of these wallpapers can completely transform your space. Im going to be super nice to you guys and reluctantly share this link with you all… which is worth its weight in 70’s Gold ! Here you go.. link – https://www.wallpaperfromthe70s.com/wallpaper-patterns/i-love-the-70s-/
Go crazy on this stuff you wont regret it!
What’s your favourite piece of decor in the Hacienda?
My favorite piece of decor in the Hacienda is hard to say.. but I really have a thing for Mexican Black Velvet Paintings of the 70’s and scoured Ebay for good ones with Desert Scenes, not your typical crying Elvis or Jesus ones, but really special Trippy Desert scenes with bright psych colors etc, so basically my entire collect of Mexican Black Velvet is my favorite pieces in terms of decor, with some of the lamps in the house running a very close second.
We love your record collection, what’s your favourite record?
Im glad you guys enjoyed all my vinyl. Honestly I keep a special stash locked away of my real vinyl gems, and its mostly all weird Exotica stuff that most people probably wouldn’t even care to listen too. But I have a lot of great Arthur Lyman records like Hawaiian Sunset, Taboo, and Bahia to name a few. And some Les Baxter ones too. And then I have a really rare Surf movie sound track double-record by Denis Dragon and alot of the other Dragon brothers are on it too. Its called A Sea for Yourself, and this record is just so good, its shocking how good it is in fact, and how little known Denis Dragon and the rest of his family are. Its bliss to listen to these records in the living room of the Hacienda in low glow of all those 70’s colored lamps.
Any updates on the horizon for the Hacienda?
There is one fairly big update not he horizon for the Moonlight Mesa Hacienda. I am going to open up the back bedroom by putting in a big 10 foot double sliding glass door in that back bedroom wall. So that bedroom will open up straight out on to the big back patio where the Fire Hot tub is etc. I think that is going to make a huge difference actually and turn that back bedroom into the best room in the house. Its also going to get some great blue-green Palm Frown pattern wallpaper throughout the entire room which I think is going to just round out the entire trip very nicely!
Any advice for our readers looking to decorate there places in a vintage retro way?
There are alot of companies now that do ok retro-inspired designs with furniture and such, but for me I dont care for retro-inspired modern stuff really, I much prefer the real deal. And so I spent alot of time on Craigslist searching and searching for many of the pieces in the house. I also study old magazines and even old “found” photographs from the period and such to see just what people really had in the 1970s house, not some bullshit Austin Powers version of the 70’s, but like real deal authentic stuff, and that is a much more subtle thing to get right, but thats just what I happen to like personally, because at the end of the day I am trying to go back to my childhood with all of this essentially. These houses really are a true Time Machine for me… Cheers, and happy Retro Decor hunting!
Stay at Moonlight Mesa Hacienda in Joshua Tree, California HERE
Follow Sasha and see his other amazing Airbnb’s on Instagram @thetimemachinesjoshuatree
See our editorial ‘Catching The Drift’’ on Cake Magazine HERE
Photography: Casie Wendel @casiewndl
Model: Marissa Vickery @donkeysalami
H&M: Breana O’Connor @breoc_beauty
Stylist: Naomi Hession @naomihession
We’re very excited our latest collection Technicolour Dreams has just launched on our site! For the shoot we styled the waistcoats with the most incredible headpieces. We came across Object and Dawn whilst searching for accessories in LA and we are so happy we found this amazing brand!
Their headpieces are so well designed and perfect for festivals. They are also interchangeable which is such a great idea as you can adapt them to your outfits. We love supporting and hearing the story behind independent businesses so we did a little Q&A with Saida from Object & Dawn which you can read below…
We love your headpieces, what’s the story behind the business?
Thank you! I was a fashion designer for many years and like many before me, got very disappointed with it after a while. I tried working in many categories and for very different brands, but always encountered the same issues- horrible working conditions for workers, no creative freedom and very unhappy people, who never left the office. So after about 10 years I decided quit to start my own business. However, I was so burned out, that I only knew what I didn’t want. Shorty after friend approached me with a business ides and my company in fashion wholesale distribution was born. I never intended to go into the business end of fashion for a long time, but it lasted almost 9 years. I learned about distribution, wholesale and many aspects of brand building during this time. So it’s not surprising that as soon as I had the confidence, I decided to start my own brand. But this time on my own terms. I was going to create great, quality product, work with real people, not factories and concentrate on individual taste, rather than producing mainstream products in thousands. Object & Dawn accessories are modular, so they can be customized to each customer’s personal preference and taste. You can build your own product! And you can do it over time, not having to spend thousands at the checkout. This is something I myself always wanted, but could never find out there. If you can’t find it- make it! Now my customers can do that too!
Where do you get your inspiration from?
I am inspired by different cultures and traditional techniques of making things, as much as I am inspired by the individual style. Humans used to make thing to last and we still do in some parts of the world. For example, embroidery used to tell a story of the people or families who made them. Jewelry was made to last for generations. My goal is to bring as much of that back as possible. We at Object & Dawn are currently building a sustainable, ethical production line. I want to employ old masters, tribes, women’s communities and work with real people! We want to continue to tell their stories and support traditional techniques and cultural heritage from all parts of the world. The ultimate goal is to blend the old and the new. This is why a lot of my current designs are very futuristic. We use laser-cut techniques and working with 3D printing for our future collections. Our products are made with traditional methods and techniques, but feels and looks modern even at events like Burning Man or the MET Gala!
Previously you had a successful career in the fashion industry what gave you the confidence to leave that and start Object & Dawn?
I think gave me the courage was the combination of my fashion design background as well as my exposure to the Burning Man culture and the concept of radical self expression. I had a taste of that self-expression part during the many Fashion Weeks I attended in the past, but it was always limited to fashion and trends. But it wasn’t until I attended my first Burning Man 5 years ago and made my first headpiece that I realized how freedom of expression can actually feel. I realized that there’s something huge there, something that people really crave in the “real world’, but don’t have. So I thought why not create a product that you can build up for something like Burning Man, but that you also can build down for a casual party. All my headpieces are gender neutral and they are not made for a specific occasion. You can wear one of our beaded headbands to a BBQ and then pull out some attachments from your purse, add them on and head straight to a club!
What advice would you give to others starting new businesses and pursuing their ideas?
Know exactly what you are building and be bold with your ideas. Also, being scared is OK, just make sure to never stop learning! I spent 2 years developing the concept for my brand, learning marketing techniques, social media, advertisement and PR worlds. It felt like such a scary world, even though I had already built a company before this one and had industry experience. But at some point you just have to close your eyes and jump! It will never be perfect and that’s OK, there’s beauty in that! It all always pays off at the end.
Who would you most like to see in your accessories?
The best past about my job today is that I have no limitations. I love seeing how people interpret my designs in their own way as much as I love seeing an occasional celebrity wear my pieces. It’s all about what you make with the tools we give you and that’s the best return!
What’s next for Object & Dawn?
Modular headpieces was probably the most fun way to start and it got us great exposure in Vogue and other incredible publications! But there will be other categories added to Object & Dawn with time, like clothes and jewelry. I never stop creating, it’s a matter of what I can extract out of my head and into a product and what I yet have to learn how to make. I don’t think I will ever stop now that I have tasted this type of creative freedom. This brand really is all I ever dreamed of.
Shop Object and Dawn HERE