5 Minutes With… Object & Dawn
We’re very excited our latest collection Technicolour Dreams has just launched on our site! For the shoot we styled the waistcoats with the most incredible headpieces. We came across Object and Dawn whilst searching for accessories in LA and we are so happy we found this amazing brand!
Their headpieces are so well designed and perfect for festivals. They are also interchangeable which is such a great idea as you can adapt them to your outfits. We love supporting and hearing the story behind independent businesses so we did a little Q&A with Saida from Object & Dawn which you can read below…
We love your headpieces, what’s the story behind the business?
Thank you! I was a fashion designer for many years and like many before me, got very disappointed with it after a while. I tried working in many categories and for very different brands, but always encountered the same issues- horrible working conditions for workers, no creative freedom and very unhappy people, who never left the office. So after about 10 years I decided quit to start my own business. However, I was so burned out, that I only knew what I didn’t want. Shorty after friend approached me with a business ides and my company in fashion wholesale distribution was born. I never intended to go into the business end of fashion for a long time, but it lasted almost 9 years. I learned about distribution, wholesale and many aspects of brand building during this time. So it’s not surprising that as soon as I had the confidence, I decided to start my own brand. But this time on my own terms. I was going to create great, quality product, work with real people, not factories and concentrate on individual taste, rather than producing mainstream products in thousands. Object & Dawn accessories are modular, so they can be customized to each customer’s personal preference and taste. You can build your own product! And you can do it over time, not having to spend thousands at the checkout. This is something I myself always wanted, but could never find out there. If you can’t find it- make it! Now my customers can do that too!
Where do you get your inspiration from?
I am inspired by different cultures and traditional techniques of making things, as much as I am inspired by the individual style. Humans used to make thing to last and we still do in some parts of the world. For example, embroidery used to tell a story of the people or families who made them. Jewelry was made to last for generations. My goal is to bring as much of that back as possible. We at Object & Dawn are currently building a sustainable, ethical production line. I want to employ old masters, tribes, women’s communities and work with real people! We want to continue to tell their stories and support traditional techniques and cultural heritage from all parts of the world. The ultimate goal is to blend the old and the new. This is why a lot of my current designs are very futuristic. We use laser-cut techniques and working with 3D printing for our future collections. Our products are made with traditional methods and techniques, but feels and looks modern even at events like Burning Man or the MET Gala!
Previously you had a successful career in the fashion industry what gave you the confidence to leave that and start Object & Dawn?
I think gave me the courage was the combination of my fashion design background as well as my exposure to the Burning Man culture and the concept of radical self expression. I had a taste of that self-expression part during the many Fashion Weeks I attended in the past, but it was always limited to fashion and trends. But it wasn’t until I attended my first Burning Man 5 years ago and made my first headpiece that I realized how freedom of expression can actually feel. I realized that there’s something huge there, something that people really crave in the “real world’, but don’t have. So I thought why not create a product that you can build up for something like Burning Man, but that you also can build down for a casual party. All my headpieces are gender neutral and they are not made for a specific occasion. You can wear one of our beaded headbands to a BBQ and then pull out some attachments from your purse, add them on and head straight to a club!
What advice would you give to others starting new businesses and pursuing their ideas?
Know exactly what you are building and be bold with your ideas. Also, being scared is OK, just make sure to never stop learning! I spent 2 years developing the concept for my brand, learning marketing techniques, social media, advertisement and PR worlds. It felt like such a scary world, even though I had already built a company before this one and had industry experience. But at some point you just have to close your eyes and jump! It will never be perfect and that’s OK, there’s beauty in that! It all always pays off at the end.
Who would you most like to see in your accessories?
The best past about my job today is that I have no limitations. I love seeing how people interpret my designs in their own way as much as I love seeing an occasional celebrity wear my pieces. It’s all about what you make with the tools we give you and that’s the best return!
What’s next for Object & Dawn?
Modular headpieces was probably the most fun way to start and it got us great exposure in Vogue and other incredible publications! But there will be other categories added to Object & Dawn with time, like clothes and jewelry. I never stop creating, it’s a matter of what I can extract out of my head and into a product and what I yet have to learn how to make. I don’t think I will ever stop now that I have tasted this type of creative freedom. This brand really is all I ever dreamed of.
Shop Object and Dawn HERE
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